Sustainable Beauty: Help End Cosmetics Testing On Animals



Cruelty-free, meaning:

(1) They don’t test finished products on animals at any point during production

(2) Their suppliers don’t test raw materials or ingredients on animals

(3) No third-party tests on animals on their behalf

(4) They don’t test on animals where the law requires it, i.e. mainland China.

As you will possibly know, many large multi-national corporations test experimental chemicals on animals. This takes place throughout the process of making their cosmetics save to sell and to prevent any kind of product from harming humans. Therefore, this means that an animal is often subjected to potentially toxic materials that could end its life soon.

The tests done to animals are skin and eye irritancy, acute toxicity, repeated dose toxicity, skin sensitization (response to previous exposure to a substance which results in an inflammatory skin reaction, usually presented as a red, itchy, bumpy rash) and dermal penetration.

Those crude irritants are rubbed into the skin where the fur and hair has been shaved off. Keeping the animals under control while they move around violently often leads to broken bones. Moreover, chemicals damage their eyes and harmful haze is forced into their lungs.

The testings usually go on for months (in some cases or for some brands even years) just so humans can enjoy the use of beauty and skin care products. The most common animals that are tested are rabbits, rats, mice, cats and dogs.

Consequently, whether you realise it or not, making a commitment to shopping cruelty-free can help the environment we live in in so many ways. That’s the main reason why we are writing this article for you – to encourage you and help you being conscious about this issue that affects so many animals and the planet itself.




  • Cruelty-Free products use less chemicals: The chemicals that are used in products/cosmetics tested on animals are harmful to not only those to apply them to their skin, but to the planet. Use products with natural ingredients that are a better choice for humans and also the planet.
  • Easier to go green: The companies that are committed to creating cruelty-free products are those promoting natural and more sustainable ingredients and materials. From their products to their product packaging. They do this by using materials that are green friendly and protecting the planet.
  • Cruelty-Free saves animals: These companies also use the thousands of chemicals and ingredients that have already been determined to be safe, sticking to their mission to leave animals unharmed and in their natural habitat where they belong.
  • By purchasing these products, you’re giving something back: Many cruelty-free companies have partnerships with organisations and have an agreement to donate money with every purchase they receive to these noble and worthwhile causes like like animal species extinction and global warming.





The 3 bunny logos you can trust to identify if a product is 100% cruelty-free are theLeaping Bunny logo, PETA’s cruelty-free logo, and the Choose Cruelty-Free logo (independent Australian organisation). Most of the Cruelty-free companies are certified by Leaping Bunny, PETA, or Choose Cruelty-Free — the 3 major cruelty-free organisations. Leaping Bunny is the only internationally recognised one, while PETA focuses on North America and Choose Cruelty-Free focuses on Australia. 

Some recommended brands that have the policy and philosophy Cruelty-Free:

Since cruelty-free certification is done on a voluntary basis, not all cruelty-free brands are certified. Many ethical brands can easily slip through the cracks because of this. Please see more information and brands in

1. Anastasia Beverly Hills

2. Too Faced

3. Urban Decay

4. Nyx

5. Lush

6. Body Shop

7. Identity Beauty

8. Bare Minerals

9. Tarte Cosmetics

10. Rituals

11. Aveda

12. Boots n7

13. Kat Von D

14. Barry M

15. E.L.F

Brands that still test on animals (Avoid them!):

These popular and big brands still test on animals. For the majority of these cases, the brands are sold in China, where animal testing is mandatory by law for foreign cosmetics. Please see more information and brands in

1. Nars

2. L’Oreal

3. Estee Lauder

4. MAC

5. Lancome

6. Make up For Ever

7. Maybelline

8. Rimmel London

9. Revlon

10. Clinique

11. Max Factor

12. Bobbi Brown

13. Chanel

14. Bourjois

15. Giorgio Armani


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